Website Design

Design and design trends for email newsletters

Although email marketing has been around for decades, it's still a hot online marketing trend in 2020 and a popular way to promote services online.

The method shows a good return on investment at minimal cost and can compete in effectiveness with the development of B2B sites (business to business) or the creation of beautiful landing pages.

Email marketing is suitable for almost all niches and products, but it's important to understand that it will attract customers and bring you sales only with the proper approach. Firstly, you have to think thoroughly about the promotion strategy, and secondly, not just use 2-3 beautiful icons in the design, but clearly follow the current trends in email marketing design. We are going to talk about them today.

HYPER-PERSONALIZATION

It may seem strange at first, but hyper-personalization (not the usual one we're used to) has a direct bearing on all aspects of email, including its design.

Hyper-personalization of the mailing list

(personalization increases the amount of email delivered; targeted emails do 58% of all revenue, provide a 122% increase in ROI; over 90% of 18-65 year olds have bought at least 1 product/service as a result of a comprehensive email campaign)

We are not talking about simple segmentation of the subscriber base here, which is used now. We mean email newsletters that will be of interest to every user in your customer base, and that will serve a specific purpose - not a standard/global one, but a personalized one (important to a specific person).

Hyper-personalization can be achieved by using machine learning and AI technology to identify certain patterns when viewing information. This allows the computer to differentiate the data and learn to predict the behavior of users and make recommendations for better results.

For example, if in the past year adaptive design has been effective for email newsletters, and a particular person rarely viewed pastel-colored emails, then analyzing this information and then implementing certain measures will allow for high performance (KPI) for that audience.

The task of hyper-personalization is to improve the perception of the mailing to customers, which will eventually encourage them to interact with your product or service.

THE INTERACTIVITY OF AN EMAIL NEWSLETTER.

This is one of the best ways to get attention. And the more attention your email gets, the more effective your CRO (conversion rate optimization) efforts will be. An email newsletter should draw attention to itself - only then will it help users to interact with your brand, encourage them to take further actions, including clicking on active buttons.